چکیده:
Training and teaching entrepreneurship are done in variant methods and styles. One of these training methods is «guest speaker”. Having entrepreneurs in class to talk about their success and failures can be used as “live” case، but it is necessary to assess effect of this training method. One way to assess an entrepreneurship teaching method is to evaluate its effect on »entrepreneurial intention«. In this study، to evaluate the effectiveness of »guest speaker« in teaching entrepreneurship، a quantitative research has been used in University of Tehran to evaluate entrepreneurial intention of students before and after meetings with guest speaker entrepreneurs. Research findings show that »guest speaker« method for teaching entrepreneurship impact on the variable »personal desirability«، »self-efficacy« and »collective-efficacy« that promotes students to act entrepreneurial behavior. These results will help policymakers develop entrepreneurship training programs.
خلاصه ماشینی:
" In this research, in order to evaluate the effectiveness of the "Guest Speaker" entrepreneurship education method, using a quantitative research method of experimental type in the statistical population of first-semester master's students of entrepreneurship management at the University of Tehran, the level of entrepreneurial intention of students before and after the sessions of three guest entrepreneurs was measured using the standard Krueger entrepreneurial intention questionnaire in two experimental (34 people) and control (34 people) groups.
The findings of the research indicate that the "Guest Speaker" entrepreneurship education method promotes students' entrepreneurial intention through its impact on the variables of personal desirability, self-efficacy, and collective belief, while this method has no significant effect on the "social norms" variable of students.
Plan have confirmed the impact of entrepreneurship education and teaching on an individual's current behavior and future intention for entrepreneurship (Fayolle, 2006, Lassas-Clerc & Gailly); for example, Varela and Jimenez1 (2001) in a study conducted among 2 five universities in Colombia, concluded that the highest level of entrepreneurship occurred among 3 those five universities at universities that had invested more in teaching and guidance4 regarding entrepreneurship.
In this regard, Fayolle9 (2006) introduced a model based on Ajzen's theory of planned behavior to evaluate the effectiveness of the entrepreneurship education program on students’ entrepreneurial intention.
The results of this research showed that entrepreneurship education using the guest speaker method can promote students’ entrepreneurial intention by influencing the variables of personal desirability, self-confidence, and collective belief.
(
, 
, 
)
