چکیده:
Professional-specialized social network sites are a form of emerging online communities hosting academic users and scientific contents. Indeed, the success of these social networks requires studies that would provide the stakeholders with constructive and practical knowledge on the factors that may affect the success of these social networks. Despite the importance of the issue, literature review shows that the factors affecting the success of these networks have not been studied much. Therefore, this case study aimed to identify and extract the main factors affecting the success of a professional-specialized social network site using a qualitative approach with a focus on the experience of ANJOMAN, a social network in Iran, policy makers and users. According to the findings, the policy makers classified the main factors affecting the success of a social network into the following six categories: the society readiness to accept this idea, owner's credit, management support, users' motivation, website effectiveness, and management and control system efficiency. Moreover, the users believed that these effective factors can be placed into four categories: individual motivation, the establishment of efficient communication, content dynamism, and website attractiveness. These factors can lead to the implementation of more comprehensive policies and decisions. Accordingly, users will be more motivated to attend and participate in such social networks.
خلاصه ماشینی:
Factors Affecting the Success of Professional-Specialty Social Networks: Findings from a Qualitative Study in Iran Mortaza Nabi Meibodi 1, Sirous Alidousti 2, Maryam Nazari 3 Professional-specialty social networks are considered a type of newly emerged online communities that host academic users and scientific content on the internet.
Therefore, this research aims to identify and extract the factors affecting the success of professional-specialty social networks using a qualitative approach and case study method, focusing on the experiences of policymakers and users of the "Association" social network.
On the other hand, the application of social networks has gone beyond organizational contexts (Khoshhekmat & Nezafati, 1393 & Asgari & Jahani, 1395) and businesses (Irani & Haqiqi, 1392) and has created areas such as researchers turning to the use of social network services to build, maintain, and display their reputation (Nicholas, Herman & Jamali, 2015).
From the perspective of approach and method, previous writings have mostly been done with a quantitative approach and survey method based on theories and models such as the theory of planned behavior (Cheng & Zhu, 2011 & Cho, Park & Kim, 2015), the technology acceptance model (Arpi & Shadmanpour, 2010 & Kwon & Wen, 2010), uses and gratifications (Chiang, 2013 & Lee, Hansen & Lee, 2016), the expectation-confirmation model (Cheng & Zhu, 2012 & Korutanasis, Lacakos & Zarakis, 2015) and the social presence theory (Cheong, Chio & Lee, 2011 & Sheikh Ammar & Baraki, 2016).
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