چکیده:
Despite significant investments made in the field of information technology usability in banking, reports indicate that some users, despite having access to technologies, do not use them. This issue reveals the need for research to identify the factors determining the acceptance of internet banking systems by users. The purpose of this research is to determine the relationship between perceived security and trust in internet banking from the perspective of female customers of Export Bank branches in Semnan City. This research is applied and descriptive in terms of its purpose. The statistical sample of this research consisted of 147 female customers of this bank, and data were collected using a questionnaire whose validity and reliability were investigated. The research hypothesis was examined using the structural equation modeling. According to the obtained results, perceived security has a direct, positive, and significant impact on trust in internet banking.
خلاصه ماشینی:
Investigating the Impact of Perceived Security on Trust in Internet Banking Among Female Customers (A Survey of Bank Saderat Customers in Semnan City) Hossein Damghanian 1, Mohammadali Siahsarani Kojouri 2 Despite the extensive investments made in the field of information technology applications in banking, reports indicate that some users do not use it despite having access to the technologies.
The purpose of this research is to determine the relationship between perceived security and trust in internet banking from the perspective of female customers of Bank Saderat branches in Semnan city.
This research seeks to determine why customers, despite the many advantages of internet banking, have more confidence in using the traditional system; what infrastructures and training are needed to gain their trust in terms of perceived security and to encourage them to adopt online banking?
They also prefer to receive in-person services at bank branches; therefore, researchers sought to investigate this issue with a focus on the impact of perceived security on trust in internet banking among female customers.
Conceptual Framework of the Research Based on the above conceptual model, the following hypothesis is proposed: Perceived security has a direct, positive, and significant impact on trust in internet banking.
96, the present research hypothesis is confirmed; Therefore, increasing perceived security in female customers will lead to greater trust in internet banking.
Results of Path Analysis in Significant Numbers Discussion and Conclusion As was also shown in the present research, perceived security is one of the main factors influencing trust in internet banking among customers.
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