چکیده:
This research aims to design a suitable methodology for changing the business model in organizations affected by the adoption of new information and communication technologies such as mobile technology. In this regard, after studying and reviewing the literature related to the business model, information technology change, and its impact on organizations, and studying the research conducted on changing the business model and adopting mobile technology in organizations, the theoretical framework of the research has been designed. Then, the proposed methodology for changing the business model, in the following stages, was evaluated through a survey of experts and also using the dynamic systems approach, simulating the business model and developing multiple scenarios to assess the importance and necessity of performing the stages of the proposed methodology. The result of this study is the design of a methodology for change in the form of five stages and thirty-seven activities, along with the expected outputs of each activity.
خلاصه ماشینی:
PhD Student in Systems Management, University of Tehran, Iran (Received: 2023/09/22, Approved: 2024/03/62) Abstract This research aims to design a suitable methodology for changing the business model in organizations affected by the adoption of new information and communication technologies such as mobile technology.
Business Model Ontology (BMO) After selecting the appropriate meta-model for conducting the research, by reviewing and evaluating scientific sources related to business model change, using and applying mobile technology in business, and also moving towards mobile organizations, a theoretical framework was extracted for the proposed methodology of this research, which consists of five main stages and thirty-eight steps.
Selected Approach Using "Design Knowledge" presented by March and Smith [41] to organize research activities of the type conducting a study in the field of providing a suitable methodological solution to achieve the desired results in this research.
Based on the results obtained from surveying experts and also examining the designed dynamic models, the final steps and activities for changing the business model affected by technological change information and communication (with emphasis on the application of mobile technology in the selected sample) are as follows: Figure 3.
Activities and outputs of the first stage of the methodology (Refer to the page image) According to the statistical analysis performed in Figure 3, the tenth activity of the researcher's proposed methodology, based on performing "Determining the relationship of the nine factors mentioned and documenting the business model with appropriate tools," was not approved by the experts and has been removed from the work stages.
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