چکیده:
The purpose of this study is to discover factors that affect the transformation of entrepreneurial intention to action in value creation. In this article, the construct of the entrepreneurial propensity for market analysis (EPMA)(Emami and Klein, 2020) is used as the mediator between value creation intention and action. The role of action, as the consequence of this construct and its driving factors, as its causes, have been conceptualized in this article. The relationships between the consequences and the causes have been investigated using structural equation modeling (SEM). This study uses a longitudinal survey method and the samples of entrepreneurs in this research are individuals from science and technology parks in Iran. Results indicate that the entrepreneur’s attitude towards value creation and self-efficacy has a significant effect on the action; however, social norms, as the prerequisite of intention, do not affect action. As a result, the impact of entrepreneurial self-efficacy on the perceptions of planned behaviors (intention and action) is greater than EPMA.
خلاصه ماشینی:
The results show that entrepreneurs' attitude towards creating value and self-confidence have a positive and significant impact on action, but social norms, which are important prerequisites of intention, have no impact on taking action to create value.
In general, the impact of entrepreneurial self-confidence is greater on perceptions related to planned behaviors (intention and action) than on the tendency to evaluate entrepreneurship.
). In this research, constructs of willingness to evaluate entrepreneurship (2020, Klein & Emami), entrepreneurial self-efficacy (; 2009, Chen et al.
Thus, based on the findings of Emami and Klein (2020), the willingness to evaluate entrepreneurship mediates the relationship between intention and action in value creation.
The relationship between the prerequisites of entrepreneurial intention with evaluation and action Among the hypotheses that can be proposed in this research is the importance of entrepreneurial value creation attitude and social norms as important causes of entrepreneurial intention, willingness to evaluate entrepreneurship, and entrepreneurial action.
The planned behavior theory states that attitude towards value creation is an important predictor of intention (2017, Emami & Dimov), therefore it can also lead to increased motivation to access practical market information before action.
Therefore, the second set of research hypotheses are presented as follows: Hypothesis 2-A: New value creation attitude has a positive relationship with entrepreneurial intention.
Therefore, it is predicted that social norms, in addition to the intention and action of creating value, will also have a positive effect on the willingness to evaluate entrepreneurship.
(
, 
, 
)
