چکیده:
The importance of methodological research in the field of e-commerce stems from the importance of the method of producing knowledge and understanding the logic of solving problems in the realm of e-commerce. This type of research is important for the scientific community of each academic discipline. The aim of this article is to investigate the research methodology in the field of e-commerce by examining three reputable e-commerce journals from 2009 to 2013 using a systematic mapping study method. As a result of this research, 337 articles were extracted from a total of 422 articles. This study attempts to analyze the type of research, the purpose of the research, the philosophical paradigm, the scope of the research, the research method, and the unit of analysis of the articles, quantitatively and qualitatively. The results show that quantitative research based on the positivist paradigm with practical goals in topics related to the development of new products and services and survey research at the community analysis level has the highest frequency. Finally, using Clementine software, the relationships between some results have also been analyzed.
خلاصه ماشینی:
The aim of the present article is to investigate the research methodology of research in the field of electronic commerce by examining three reputable electronic commerce journals from 2009 to 2013 using the systematic mapping study method.
A classification of electronic commerce research methods up to 2008 Reviewed research methodologies Total research methods reviewed Clark (2000) Wareham (2005) Wang (2009) Conceptual research Theory testing Simulation Future research / scenario building Literature review / meta-analysis Prediction Field / laboratory experiment Descriptive / interpretive research Focus group research Action research Ethnography Grounded theory Case study Survey Case study Secondary data analysis Engineering method (design science) Development The reference unit of analysis for reviewing articles in this research is three units of analysis: individuals, society, and organization; because they more or less cover all the topics raised in this area.
Classification Framework Classification Types Definition Basic Research Testing theories, explaining relationships between phenomena, and adding to existing knowledge in a field Objective Applied Research Developing applied knowledge in a specific field and guiding the practical application of knowledge Research Developmental Research A process for developing and diagnosing the suitability of an educational product Critical A critical research process and investigation to go beyond ambiguities in order to discover the material world Paradigm Interpretive Systematic analysis through direct and detailed observation of humans in their natural state Research Positivism Finding rules and causal relationships between the main factors of real-world problems Quantitative Confirming or rejecting hypotheses using statistical methods, mathematical calculations, and processing Type of Research Qualitative Collecting and analyzing data using qualitative methods Individuals Customer, seller, supplier, users of information technology inside and outside organizations, etc.
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