The position of culture building in the financial decisions of insurance companies مقاله

خلاصه ماشینی:

\Now the question arises: what has been the role of advertising of the country's commercial insurance companies, including Iran, Asia, Dana, and Alborz Insurance, in introducing their insurance products and attracting the huge group of potential policyholders who, even with low per capita income, can become actual policyholders, and regardless of the advertising method used, how much budget have these companies allocated to this matter? In Asia Insurance Co. as well, the ratio of advertising expenses to underwriting expenses has had a stable trend, and during the years under review, less than one percent of the underwriting expenses has been allocated to advertising. The share of each company's cost from the total advertising market (Refer to the page image) In 1831, the share of Asia Insurance Company decreased again and went from 05 percent in 0831 to 81 percent in 1831. (Chart 5) Dana Insurance Company The impact of advertising costs on the company's share of the market premium during the years 1357 to 1387 seems logical, and with the increase in advertising costs, more premiums from the market have been granted to this company. The impact of advertising costs on Asia Insurance market premium share (Refer to the page image) Chart 6. The impact of advertising costs on Dana Insurance market premium share (Refer to the page image) Chart 7. Although Asia and Alborz insurance companies have had an almost normal trend for incurring advertising costs in the years under review (1358 to 1391), their share of premiums from the market has not followed a logical trend and has even led to negative growth in acquiring premiums in some years.