کلیدواژه awareness of the brand / (1 مقاله)
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نویسنده : Farkhondehzadeh، A ؛ Rakhsha، H ؛ Roshanfekr، M ؛
مجله:Journal of Social Sciences and Humanities Research»June 2014, Volume 2 - Issue 2 (9 صفحه - از 41 تا 49 )
کلیدواژه ها:perceived qualitybrand equity from customer perspectiveloyalty to the brandawareness of the brandbrand associations