چکیده:
This study extends prior researches by exploring the effect of organizational orientations on export performance. Building on the already extensive literature, we developed a model of relationship. A total of 120 usable questionnaires were received from the Iranian food industry SMEs. The results indicated that entrepreneurial orientation, market orientation and learning orientation positively impact export performance. Market orientation positively influences learning orientation. Furthermore, both market and learning orientation positively impact entrepreneurial orientation. Additionally, market orientation indirectly impacts export performance via entrepreneurial and learning performance. Learning orientation also indirectly impacts export performance via entrepreneurial orientation. Most empirical studies have been conducted in developed countries, rather than in developing countries. This is the first examination of the role of three organizational orientations in Iranian SMEs. This study is aimed at companies who wish to increase their performance. Managers can also enhance their chances of success by developing the different orientations.
خلاصه ماشینی:
A total of 120 usable questionnaires were received from the Iranian food industry SMEs. The results indicated that entrepreneurial orientation, market orientation and learning orientation positively impact export performance.
The majority of studies demonstrate that market orientation is positively associated with organizational performance, as research continues to show (Avlonitis & Gounaris, 1999; Deng & Dart, 1994; Leticia Santos-Vijande et al.
, 2009 Positive relationship between export market orientation behaviour and export performance Gudlaugsson & Schalk, 2009 Positive effect of market orientation on business performance Vijande et al.
The Relationship between Learning Orientation and Export Performance Numerous studies have examined the relationship between learning orientation and organizational performance (Slater and Narver, 1994; Hurley & Hult, 1998; Leticia Santos-Vijande, 2005).
The second model showed that, in order to improve performance, market orientation has priority over learning orientation (Farrell, 2000; Slater & Narver, 1995).
The final model stated that both concepts of market orientation and learning orientation have a direct relationship with organizational performance (Baker & Sinkula, 1999).
The main objective of research regarding learning orientation and market orientation is to explore how the successful acquisition of knowledge can assist organizations in understanding their customers’ needs and improve their performance (Deshpandé et al.
Our results also suggested that market orientation and learning orientation can improve export performance via entrepreneurial orientation, as previously discussed by Perez-Bustamante (1999), Grant et al.
If Iranian food industry firms are to be successful in exporting, their managers need to devote their efforts to develop higher levels of market, learning and entrepreneurial orientation.
"The performance effect of organizational learning and market orientation".