Abstract:
Today, commercial advertisements are emerged all around the world. They include radio, TV,
magazines and newspapers. As it is obvious, advertisement is considered as a live process, an economic activity,industry or profession, and also it is a part of media’s content. Advertisement is a social organization which hasno effect on the people, structures, culture and whole community. In this paper we have tried to investigate thereasons of the effects of advertisement on the amount and kind of production consuming by Iran’s girls andwomen from the view point of sociology. Commercial advertisement’s concept internationally, is to giveinformation and massages to people, which has been produced in the 18s and 19s and specially 20s. In this
study, we have used survey method, in which we have applied a questionnaire along with interview. The casestudies are Tehran University students from the Northern Tehran unit. Case study was a group of girl students ofthe BA level of social science major; the number of students was 4000, which were selected randomly. In thisstudy, the main aim is to realize that, whether advertisement would have effect on the women’s consumption; ifso, to what extent it is. The aim of this study is to sociological investigation of effects of advertisement on thewomen consumption.
Machine summary:
"Froum in the theory of market advantage taking believes that, to understand its nature we should consider the economic performance of market in the current society, which is not only effective in this orientation, but also is the main base for its extension in the mind of individuals.
As it is obvious, rapid changes of modern world led to increase in life styles and consuming choices Kidness, Homan, Gibense and BoriNorbert Elias in his historical book titled" the civilizing process"(1939) studies the history of behavior and civilized behavior by referring to ceremonial books related to the end of middle ages up to 19th century.
Lotfi Abolfazl in his thesis under the title of "Commercial advertising tricks and how to have effect on the audiences" would describe main body in this way: massage advertising would accelerate the selling, people often could learn by repeating, consumers would pay more for advertised goods and products and commercial advertisements would train the life style.
Sadegh Vaziri Faraz, in his thesis under the title of "Mobile advertisement; view investigation, consumers and effective factors for creating a positive view" would describe the main body in this way: any creation would provide opportunities for marketing.
5. Babaii, Mahboubeh (September, 2005) "the study of social and financial position and life style", MA thesis, sociology, research sciences.
Dibachi, Fatemeh, (1991), "emotional effect of words and their usage in advertising", center of media researches related to visual and auditory organization, no."