Abstract:
گردشگری مذهبی گونهای از گردشگری است که بهدلیل شرایط ویژه و ریشه داشتن در فرهنگ دینی نقش مهمی در پایداری فرهنگی و اقتصادی سکونتگاههای دارای اماکن مذهبی دارد و همچنین ظرفیتهای زیادی برای توسعه خدمات گردشگری در مناطق فراهم مینماید که برای استفاده از آن نیاز است که شرایط موجود بررسی و برنامهریزی راهبردی با تکیه بر نقاط قوت و امکانات مناطق مذکور تدوین شود. هدف از پژوهش حاضر ارائه راهبردهای رقایتپذیری بهمنظور توسعه گردشگری مذهبی در شهرستان رضوانشهر میباشد. این پژوهش با توجه به ماهیت بهصورت کمی و کیفی صورت گرفته است. بدینگونه که جهت گردآوری دادهها ابتدا از مصاحبهها و مشاهدات و پرسشنامهها بهره گرفته شده است و سپس دادههای بدست آمده با روش کمی و نرم افزار متاسوات مورد تجریه و تحلیل قرار گرفتهاند. جامعه آماری تحقیق گروه خبرگان میباشند که در بخش کیفی 15 نفر از خبرگانی که با محیط و موضوع آشنا بودند به روش گلولهبرفی انتخاب گردیدند در روش کمی از مدیران، مسئولان و خبرگان استان که در حوزه گردشگری فعالیت داشتهاند بهره گرفته شده است. نتایج نشان داد که شهرستانهای شفت، رشت، صومعه سرا، املش و لنگرود رقبای اصلی شهرستان رضوانشهر در زمینه گردشگری محسوب میشوند در بخش اولویتبندی راهبردهای توسعه گردشگری نیز مشخص گردید که راهبردهای عواملی نظیر ایجاد اردوگاهها و دهکده توریستی با امکانات توریستی و تفریحی در حاشیه مکان مذهبی، ایجاد کمپینگهای اقامتی، توریستی در زمینهای حاشیه رودخانه چافرود و شفارود نزدیک با اماکن مذهبی، ارائه تسهیلات بانکی باکارمزد کم به سرمایه-گذران علاقمند جهت ایجاد فضاهای گردشگری در مناطق مذهبی ییلاقی (سلطان برزکوه آق مسجد رینه) و مناطق کوهپایهای (شیخ ابوالمعالی)، اطلاعرسانی از طریق تهیه برنامههای مستند صدا و سیما، نقشه و بروشور، مجلات تخصصی، نشریات و سایتهای رسمی برای گردشگران علاقمند به بازدید از بناهای مذهبی و تاریخی، مرمت و بازسازی اماکن قدیمی اسپیه مزگت و آق مسجد دارای بیشترین تاثیرگذاری بوده و بیشترین وزن را در بین سایر عوامل دارند.
Religious tourism is a type of tourism that due to its special conditions and being rooted in religious culture, plays an important role in the cultural and economic sustainability of settlements with religious sites and also provides great potential for the development of tourism services in the region. In order to use it, it is necessary to review the existing conditions and develop strategic planning based on the strengths and facilities of the mentioned areas. The purpose of this study is to provide competitiveness strategies for the development of religious tourism in Rezvanshahr. Due to its nature, this research has been done quantitatively and qualitatively. In order to collect data, first interviews, observations and questionnaires were used and then the obtained data were analyzed by quantitative method and metasawat software. The statistical population of the research is the group of experts. In the qualitative section, 15 experts who were familiar with the environment and the subject were selected by the snowball method. Has been. The results showed that Shaft, Rasht, Soomehsara, Amlash and Langrud counties are the main competitors of Rezvanshahr county in the field of tourism. In the section of prioritizing tourism development strategies, it was also determined that strategies such as creating camps and tourist villages With tourist and recreational facilities on the outskirts of religious places, establishment of residential and tourist camps in the areas along the Chafroud and Shafarud rivers close to religious places, providing low-fee banking facilities to investors interested in creating tourist spaces in religious summer areas ( Sultan Barzkooh Aq Rine Mosque) and mountainous areas (Sheikh Abolmaali), information through the preparation of radio and television documentaries, maps and brochures, specialized magazines, publications and official sites for tourists interested in visiting the buildings Religious and historical, the renovation of the old places of Spieh Mazgat and Aq Masjid have the most impact and have the most weight among other factors.Tourism offers more opportunities than other industries to improve connections across the local economy; Opportunities include direct link (expansion of local agricultural industry to cater for hotels and restaurants, change in commodity prices, change in quality and quantity of services, and other social and environmental effects) and indirect link (infrastructure development Construction industry, etc.) (Gugushvili et al, 2017) and at the same time can increase business opportunities, foreign investment, investment in private and public infrastructure, and local development. (Jucan & jucan, 2013). According to most people, the term tourism refers to recreational trips, and according to the Tourism Organization, it means travel with different purposes, except for travel for work, migration and local and regional activities (Hajinejad et al., 2013 : 110 The existence of the phenomenon of religious tourism has played an effective role in rebuilding the life of cities throughout history and today, which as a broad social network from trust and participation to the discussion of norms and security, often covers urban issues and problems, which is very valuable and It is vital (Mousavi and Soltani, 1393: 83). In this regard, shrines are the manifestation of the connection between time, place and people, and because of their urban space, not only in comparison with their peers in other countries, they find a distinct identity, but as the only spaces. Urban revitalization with religious function is unique in Muslim urban culture (Aminzadeh, 1389: 12)Religion is an important element of cultural tourism (Jafari, 2000:). And religious tourism is an important form of cultural tourism, because it is directly related to the spiritual, intellectual and emotional characteristics as well as the traditions, rituals and values of a community or community that are shared by a large group and from generation to generation. Is also transmitted (ICOMOS, 2002: 32). In the present study, using VRIO theory, the study village has been evaluated in comparison with competitors. To examine the position of the village among the competitors, the Metaswat method has been used. Metaswat model in tourism planning believes that regions should be competitive to attract tourists as an economic enterprise, should know its competitors and unique advantages, and using these unique advantages of the program To formulate their strategies, this theory has an inward-outward view in relation to the development of tourism in rural areas and seeks functions with extraordinary characteristics (Badri et al., 2015: 31) . The basis of this method is based on three elements of scarcity, imitation and irreplaceability, which evaluates the organization of resources and internal capabilities of an organization in comparison with competitors. In this method, strategic fit is proposed and all steps and outputs are performed based on the calculations made by Metaswat software and the outputs are obtained based on the average score of the data that the software calculates.