Abstract:
The spread of coronavirus in the world has had various effects on industries, especially the sports industry. The purpose of this study was to explain and classify the effects of coronavirus outbreak on the dimensions of the sports industry. The present study was applied in nature, mixed in terms of data retrieval and descriptive-exploratory in terms of data analysis method that data collection was done in the field. The statistical population in the qualitative section included sports experts, 18 people were purposefully selected, and the statistical population in the quantitative section included all activists in the field of sports and sports industry, of which 600 samples were selected by simple random sampling. Data collection in the qualitative part was done by the systematic method of data theory and in the quantitative part, using a researcher-made questionnaire obtained from the qualitative part of the present study with 79 items in 2 dimensions of direct effects and indirect effects on a 5-point Likert scale. Research data were analyzed using descriptive and inferential statistical methods with the help of SPSS24 and Amos statistical software. The results showed that the outbreak of coronavirus had a direct and indirect role in the production and distribution sectors, private and public sectors, sports education and research, trade, events and competitions, technology, services and economics of the sports industry. This finding can help the country's sports managers and officials to improve the situation of the sports industry in the post-Corona era.
ﺷﯿﻮع وﯾﺮوس ﮐﺮوﻧﺎ در ﺟﻬﺎن، اﺛﺮات ﮔﻮﻧﺎﮔﻮﻧﯽ ﺑﺮ ﺻﻨﺎﯾﻊ ﺧﺼﻮﺻﺎ ﺻﻨﻌﺖ ورزش داﺷﺘﻪ اﺳﺖ. ﻫﺪف از ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺗﺒﯿﯿﻦ و ﻃﺒﻘﻪ ﺑﻨﺪی اﺛﺎر ﺷﯿﻮع وﯾﺮوس ﮐﺮوﻧﺎ ﺑﺮ اﺑﻌﺎد ﺻﻨﻌﺖ ورزش ﺑﻮد. ﭘﮋوﻫﺶ ﺣﺎﺿﺮ از ﺣﯿﺚ ﻣﺎﻫﯿﺖ از ﻧﻮع ﮐﺎرﺑﺮدی، از ﻟﺤﺎظ ﻧﻮع ﺟﺴﺘﺠﻮی داده ﻫﺎ از ﻧﻮع اﻣﯿﺨﺘﻪ و ﺑﻠﺤﺎظ روش ﺗﺤﻠﯿﻞ داده ﻫﺎ ﺗﻮﺻﯿﻔﯽ اﮐﺘﺸﺎﻓﯽ ﺑﻮد ﮐﻪ ﺟﻤﻊ اوری داده ﻫﺎ ﺑﻪ ﺻﻮرت ﻣﯿﺪاﻧﯽ اﻧﺠﺎم ﺷﺪ. ﺟﺎﻣﻌﻪ اﻣﺎری در ﺑﺨﺶ ﮐﯿﻔﯽ ﺷﺎﻣﻞ ﺧﺒﺮﮔﺎن ورزﺷﯽ ﺑﻮد ﮐﻪ ﺗﻌﺪاد 18 ﻧﻔﺮ ﺑﻪ ﺻﻮرت ﻫﺪﻓﻤﻨﺪ اﻧﺘﺨﺎب و ﻫﻤﭽﻨﯿﻦ ﺟﺎﻣﻌﻪ اﻣﺎری در ﺑﺨﺶ ﮐﻤﯽ ﺷﺎﻣﻞ ﮐﻠﯿﻪ ﻓﻌﺎﻻن ﺣﻮزه ورزش و ﺻﻨﻌﺖ ورزش ﺑﻮدﻧﺪ ﮐﻪ ﺗﻌﺪاد 600 ﻧﻔﺮ ﻧﻤﻮﻧﻪ ﺑﻪ روش ﺗﺼﺎدﻓﯽ ﺳﺎده اﻧﺘﺨﺎب ﺷﺪﻧﺪ. ﺟﻤﻊ اوری داده ﻫﺎ در ﺑﺨﺶ ﮐﯿﻔﯽ ﺑﺎ روش ﺳﯿﺴﺘﻤﺎﺗﯿﮏ ﻧﻈﺮﯾﻪ داده ﺑﻨﯿﺎد و در ﺑﺨﺶ ﮐﻤﯽ، ﺑﺎ اﺳﺘﻔﺎده از ﭘﺮﺳﺸﻨﺎﻣﻪ ﻣﺤﻘﻖ ﺳﺎﺧﺘﻪ ﺣﺎﺻﻞ از ﺑﺨﺶ ﮐﯿﻔﯽ ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺎ 79 ﮔﻮﯾﻪ در 2 ﺑﻌﺪ اﺛﺎر ﻣﺴﺘﻘﯿﻢ و اﺛﺎر ﻏﯿﺮﻣﺴﺘﻘﯿﻢ در ﻣﻘﯿﺎس 5 ﮔﺰﯾﻨﻪ ای ﻟﯿﮑﺮت ﺻﻮرت ﭘﺬﯾﺮﻓﺖ. ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ داده ﻫﺎی ﭘﮋوﻫﺶ ﺑﺎ روش ﻫﺎی اﻣﺎری ﺗﻮﺻﯿﻔﯽ و اﻣﺎر اﺳﺘﻨﺒﺎﻃﯽ و ﺑﺎ ﮐﻤﮏ ﻧﺮم اﻓﺰار ﻫﺎی اﻣﺎری spss و Amos اﻧﺠﺎم ﮔﺮﻓﺖ.
ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ ﺷﯿﻮع وﯾﺮوس ﮐﺮوﻧﺎ ﺑﺮ ﺑﺨﺶ ﻫﺎ ﺗﻮﻟﯿﺪ و ﺗﻮزﯾﻊ، ﺑﺨﺶ ﺧﺼﻮﺻﯽ و دوﻟﺘﯽ، اﻣﻮزش و ﭘﮋوﻫﺶ ورزش، ﺗﺠﺎرت، ﺑﺮﮔﺰاری روﯾﺪادﻫﺎ و رﻗﺎﺑﺖ ﻫﺎ، ﻓﻨﺎوری، ﺑﺨﺶ ﺧﺪﻣﺎت و اﻗﺘﺼﺎدی ﺻﻨﻌﺖ ورزش ﺑﻪ ﺻﻮرت ﻣﺴﺘﻘﯿﻢ و ﻏﯿﺮ ﻣﺴﺘﻘﯿﻢ ﻧﻘﺶ داﺷﺘﻪ اﺳﺖ. اﯾﻦ ﯾﺎﻓﺘﻪ ﻣﯽ ﺗﻮاﻧﺪ ﺑﺮای ﺑﻬﺒﻮد وﺿﻌﯿﺖ ﺻﻨﻌﺖ ورزش در دوران ﭘﺴﺎﮐﺮوﻧﺎ ﺑﻪ ﻣﺪﯾﺮان و ﻣﺴﺌﻮﻻن ورزش ﮐﺸﻮر ﮐﻤﮏ ﻧﻤﺎﯾﺪ.