Abstract:
In less than 10 years, the mobile phone has become an essential part of our daily lives. It is no longer a luxury item and has become one of the most commonly used daily consumer goods throughout the world. For the growing significance, there is enormous research work in many countries in this field but as compare to India, Specifically Kolkata there is still some lacuna of this emerging field of research work. This study aims to make an approximation of the consumer buying decision and identify how the proposed research attributes influenced consumer buying behavior. The methodology used to achieve these objectives is based on primary data collection and the analytical part of this study is based on Statistical analysis whose platform is SPSS. Analysis of the results obtained from a representative sample of 157 mobile phone users shows that the consumer buying decision can be predicted according to proposed research attributes where consumer buying of either store shopping or internet shopping channels.
Machine summary:
Study of consumer buying influencing attributes based on mobile phone purchasing Parantap Chatterjee* Assistant Professor, Department of Management, Sister Nivedita University, Kolkata, India Abstract In less than 10 years, the mobile phone has become an essential part of our daily lives.
Analysis of the results obtained from a representative sample of 157 mobile phone users shows that the consumer buying decision can be predicted according to proposed research attributes where consumer buying of either store shopping or internet shopping channels.
e. likewise; Das (2012) conducted an empirical research based on survey method on factors influencing buying behavior of youth consumers towards mobile handsets in coastal districts of Odisha located in India.
e. Features, Looks, vfm (Value for money), Advertisement (ads), After sales, Brand Value and Intension to buy rating with the decision to purchase a mobile phone device.
5. Conclusion According to the Pearson correlation results, Features is the dominant attribute affecting the decision to buy mobile phone.
This study used correlation analysis to test the effects of 7 independent attributes on the decision to buy a mobile phone device.
All the 7 independent attributes combined significantly influence the consumers buying decision of mobile phone devices.
Additional research to study the Factor analysis mostly to identify the consumer behavioral intention to buy the mobile phones.
Factors affecting consumer buying behavior of mobile phone devices.