Abstract:
The Balanced Scorecard is one of the systematic management tools that has been used initially for performance measurement and subsequently as an efficient model in strategic management. Due to the importance of strategy formulation for one of the important sectors of the Iranian economy, this research is defined and addresses the elucidation of the strategic objectives of the Balanced Scorecard in the Iranian banking industry. The research method is a mixed-method (qualitative-quantitative), and its statistical population and sample are the banking industry and experts of the country's banking system. First, in the qualitative phase, strategic objectives were extracted through in-depth interviews and open questions with 30 experts of the banking system and summarized and classified with the help of the grounded theory method; then, in the quantitative phase, these objectives were confirmed through a questionnaire by 100 experts. Among the important results of this research, one can mention the identification and elucidation of seventeen strategic objectives in 4 perspectives of the Balanced Scorecard in the Iranian banking industry, which is also considered part of the innovation of this research.
Machine summary:
The main objective of this research, which is also considered its innovation, is: identifying and determining the strategic goals of the Balanced Scorecard pattern for one of the important sectors of Iran's economy (the banking industry).
Al-Najjar Strategic Goals Financial Perspective Strategic Goals Strategic Goals Internal Processes Perspective Balanced Scorecard Customer Perspective Strategic Goals Learning and Growth Perspective Figure Number One - Strategic Goals of the Balanced Scorecard 3- Methodology The research method used in the present study is mixed (qualitative-quantitative), which began with a review of the background of the "Balanced Scorecard" through library studies.
The above stages led to the identification, summarization, classification, and creation of the strategic goals of the Balanced Scorecard using the grounded theory strategy after conducting in-depth interviews with experts.
(Tables Number 2 to 5) Table Number Two - Hypothesis test related to financial goals Question: Are the goals identified from the literature review stage and interviews with experts in the financial perspective confirmed?
6, it can be inferred that the key processes layer goals initially identified from the literature review stage and interviews with experts (improving operational efficiency, growth of interbank interactions, development of social responsibility, innovation in banking services and products, development of product portfolio), are confirmed.
Therefore, the main objective of this research, which is also considered its innovation, is: Identifying and defining the strategic objectives of the Iranian banking industry based on the Balanced Scorecard.
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