Abstract:
ﭼﻜﻴﺪه در اﻳﻦ ﺗﺤﻘﻴﻖ ﺑﻪﻣﻨﻈﻮر ﺷﻨﺎﺳﺎﻳﻲ ﻣﺆﻟﻔﻪﻫﺎی ﺗﺄﺛﻴﺮﮔﺬار ﺑﺮ ﮔﺮاﻳﺶ و ﺗﻤﺎﻳﻞ داﻧﺸﺠﻮﻳﺎن ﺑﻪ روﻳﺪادﻫﺎی ورزﺷﻲ در ﻛﺸﻮر، ﭘﺲ از ﺑﺮرﺳﻲ ﻋﻤﻴﻖ ادﺑﻴﺎت و ﭘﮋوﻫﺶﻫﺎی ﮔﺬﺷﺘﻪ ﭘﻴﺮاﻣﻮن ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ ﮔﺮاﻳﺶ ﺑﻪ روﻳﺪادﻫﺎی ورزﺷﻲ، ﻓﻬﺮﺳﺖ اﺑﺘﺪاﻳﻲ از ﻣﺠﻤﻮﻋﺔ ﻋﻮاﻣﻞ و ﻣﺆﻟﻔﻪﻫﺎی ﻣﺆﺛﺮ ﺗﻬﻴﻪ ﺷﺪ. در اداﻣﻪ ﺑﺎ اﺳﺘﻔﺎده از ﻧﻈﺮ ﻣﺘﺨﺼﺼﺎن و ﺧﺒﺮﮔﺎن ﺑﺎزارﻳﺎﺑﻲ و ﻣﺪﻳﺮان و ﺻﺎﺣﺐﻧﻈﺮان ورزﺷﻲ ﻛﺸﻮر، ﺑﺮرﺳﻲ و ﺑﺎزﻧﮕﺮی ﻫﻤﻪﺟﺎﻧﺒﻪ و ﺟﺎﻣﻊ ﺑﺮ روی ﻣﺆﻟﻔﻪﻫﺎی اوﻟﻴﺔ ﺷﻨﺎﺳﺎﻳﻲﺷﺪه ﺻﻮرت ﮔﺮﻓﺖ و ﭘﺲ از ﺗﺄﻳﻴﺪ ﻧﻬﺎﻳﻲ ﻣﺆﻟﻔﻪﻫﺎ، ﭘﺮﺳﺸﻨﺎﻣﺔ ﻃﺮاﺣﻲﺷﺪه در ﻣﻴﺎن 083 ﻧﻔﺮ از داﻧﺸﺠﻮﻳﺎن ﺷﺎﻏﻞ ﺑﻪ ﺗﺤﺼﻴﻞ در ﻣﻘﺎﻃﻊ ﻛﺎرﺷﻨﺎﺳﻲارﺷﺪ و دﻛﺘﺮی داﻧﺸﮕﺎه ﺗﻬﺮان ﺗﻮزﻳﻊ ﺷﺪ. ﻧﺘﺎﻳﺞ ﺗﺤﻠﻴﻞ ﻋﺎﻣﻠﻲ اﻧﺠﺎمﺷﺪه ﻧﺸﺎن داد ﻛﻪ در ﻣﺠﻤﻮع ﻣﺆﻟﻔﻪﻫﺎی اﺛﺮﮔﺬار ﺑﺮ ﮔﺮاﻳﺶ داﻧﺸﺠﻮﻳﺎن ﺑﻪ روﻳﺪادﻫﺎی ورزﺷﻲ را ﻣﻲﺗﻮان ﺑﻪ ﭼﻬﺎر ﻋﺎﻣﻞ ﺗﺮﻓﻴﻊ ورزﺷﻲ، ﻧﻮع ورزش و وﻳﮋﮔﻲﻫﺎی آن، ﺷﺮاﻳﻂ و اﻣﻜﺎﻧﺎت ورزﺷﻲ و ﺧﺼﻮﺻﻴﺎت ورزﺷﻜﺎران و ﺗﻴﻢﻫﺎ ﻃﺒﻘﻪﺑﻨﺪی ﻛﺮد. ﻧﺘﺎﻳﺞ ﺣﺎﺻﻞ از آزﻣﻮن ﺗﺤﻠﻴﻞ وارﻳﺎﻧﺲ ﻓﺮﻳﺪﻣﻦ ﻧﻴﺰ ﻧﺸﺎن داد ﻛﻪ از ﻣﻴﺎن ﻋﻮاﻣﻞ ﻣﻮرداﺷﺎره، دو ﻋﺎﻣﻞ ﻧﻮع و وﻳﮋﮔﻲﻫﺎی ورزش و ﺧﺼﻮﺻﻴﺎت ورزﺷﻜﺎران و ﺗﻴﻢﻫﺎ ﺑﻴﺶ از دو ﻋﺎﻣﻞ دﻳﮕﺮ در ﺗﻤﺎﻳﻞ داﻧﺸﺠﻮﻳﺎن ﺑﻪ روﻳﺪادﻫﺎی ﻣﺨﺘﻠﻒ ورزﺷﻲ در ﻛﺸﻮر ﻣﺆﺛﺮ اﺳﺖ.
The aim of this research was to survey effective factors influencing student's orientation to different sport events in Iran. After the related literature had been reviewed and past researches on these factors had been studied, the initial list of effective factors was prepared. Then, these initial factors were comprehensively reviewed by marketing and sport managers and a questionnaire was prepared and distributed among 380 higher education students of University of Tehran. The results of factor analysis showed that effective factors influencing student's orientation to sport events could be divided into four categories: Sport promotion, sport type and features, sport facilities and situations, and specifications of athletes and teams. Variance analysis results showed that sport type and features and sport facilities and situations have more effects on student's orientation to sport events in Iran.
Machine summary:
1 - Davis and Cowles 2 - Graham 3 - Misra 4 - Johnson ﺑﺮرﺳﻲ ﻋﻮاﻣﻞ ﺗﺄﺛﻴﺮﮔﺬار ﺑﺮ ﮔﺮاﻳﺶ داﻧﺸﺠﻮﻳﺎن ﺗﺤﺼﻴﻼت ﺗﻜﻤﻴﻠﻲ داﻧﺸﮕﺎه ﺗﻬﺮان ﺑﻪ روﻳﺪادﻫﺎی ورزﺷﻲ 99 ﻫﻤﺎنﮔﻮﻧﻪ ﻛﻪ ﭘﻴﺶ از اﻳﻦ ﻋﻨﻮان ﺷﺪ، ﺑﻪﻃﻮر ﻛﻠﻲ ﻳﺎﻓﺘﻪﻫﺎی ﺗﺤﻘﻴﻘﺎت اﻧﺠﺎمﺷﺪه ﻣﺆﻳﺪ آن اﺳﺖ ﻛﻪ در ﻛﺸﻮر ﻣﺎ داﻧﺸﺠﻮﻳﺎن در ﻣﺠﻤﻮع ﺑﻪ ورزش ﻋﻼﻗﻪﻣﻨﺪﻧﺪ و اﮔﺮ زﻣﻴﻨﻪﻫﺎی ﻻزم ﻓﺮاﻫﻢ ﺷﻮد، ﻣﺸﺎرﻛﺖ در روﻳﺪادﻫﺎ و ﻓﻌﺎﻟﻴﺖﻫﺎی ورزﺷﻲ را ﻧﺴﺒﺖ ﺑﻪ دﻳﮕﺮ ﻓﻌﺎﻟﻴﺖﻫﺎی ﻓﺮاﻏﺘﻲ ﺗﺮﺟﻴﺢ ﻣﻲدﻫﻨﺪ.
ﻫﻤﭽﻨﻴﻦ ﺗﺄﻣﻞ در ﻧﺘﺎﻳﺞ ﺣﺎﺻﻞ از آزﻣﻮن ﺑﺮرﺳﻲ ﻋﻮاﻣﻞ ﺗﺄﺛﻴﺮﮔﺬار ﺑﺮ ﮔﺮاﻳﺶ داﻧﺸﺠﻮﻳﺎن ﺗﺤﺼﻴﻼت ﺗﻜﻤﻴﻠﻲ داﻧﺸﮕﺎه ﺗﻬﺮان ﺑﻪ روﻳﺪادﻫﺎی ورزﺷﻲ 311 ﺗﺤﻠﻴﻞ وارﻳﺎﻧﺲ ﻓﺮﻳﺪﻣﻦ ﻧﺸﺎن ﻣﻲدﻫﺪ ﻛﻪ از ﺑﻴﻦ ﻋﻮاﻣﻞ ﻣﻮرد اﺷﺎره، دو ﻋﺎﻣﻞ ﻧﻮع و وﻳﮋﮔﻲﻫﺎی ورزش و ﺧﺼﻮﺻﻴﺎت ورزﺷﻜﺎران و ﺗﻴﻢﻫﺎ ﺑﻴﺶ از دو ﻋﺎﻣﻞ دﻳﮕﺮ در ﺗﻤﺎﻳﻞ داﻧﺸﺠﻮﻳﺎن ﺑﻪ روﻳﺪادﻫﺎی ﻣﺨﺘﻠﻒ ورزﺷﻲ در ﻛﺸﻮر ﻣﺆﺛﺮ ﺑﻮده اﺳﺖ.