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  The Effect of Social Media Marketing Activities on the Online Purchase Intention of Sportswear Customers According to the Mediating Role of the Company's Brand

  Journal Article

  Writer : Divsalar، Ahmad ؛ Emami، Farshad ؛ Corresponding Author : Mousavi، Seyyed Jafar ؛

  Journal:Educational Sociology»December 2023 - Number 30 Ranking: ب/ISC (‎12 page(s) - From 223 to 234 )

  Keywords:Brand experienceBrand attitudeOnline Purchase IntentionSocial media marketing activitiesCompany s Brand

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