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  Understanding the Customer Journey in Technology Product Adoption: A Qualitative Study

  Journal Article

  Writer : Somjainuek، Jindarat ؛ Corresponding Author : Alcaraz، Clarence Joy ؛

  Journal:تکنولوژی در کارآفرینی و مدیریت استراتژیک»Summer 2024, Volume 3 - Number 9 (ویژه نامه انگلیسی) (‎10 page(s) - From 24 to 33 )

  Keywords:technology adoptionQualitative StudyPersonalizationMarketing StrategiesCustomer engagementUser experienceGlobal MarketsCustomer JourneyOmnichannel ExperienceDigital Signals

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