• 1.

  Testing the Point of Purchase (POP) Marketing Model with a Sensory and Experiential Marketing Approach

  Journal Article

  Writer : Rashed، Pezhman ؛ Masoumi، Elahe ؛ Corresponding Author : Shahrabi، Behzad ؛

  Journal:Open Access Journal of Resistive Economics»Winter 2026, Volume 14 - Number 1 ISC (‎12 page(s) - From 1 to 12 )

  Keywords:Sensory Marketing ApproachPoint of Purchase (POP) MarketingExperiential Marketing Approach

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• 2.

  Point of Purchase (POP) Marketing Model with a Sensory and Experiential Marketing Approach in Chain Stores

  Journal Article

  Writer : Rashed، Pezhman ؛ Masoumi، Elahe ؛ Corresponding Author : Shahrabi، Behzad ؛

  Journal:Open Access Journal of Resistive Economics»Spring 2025, Volume 13 - Number 2 ISC (‎11 page(s) - From 1 to 11 )

  Keywords:Experiential marketingChain Storessensory marketingPoint of purchase marketing

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