• 1.

  Gamifying Human Behavior: How Gamification Drives Consumer Stickiness in E-Commerce

  Journal Article

  Writer : Nguyen، Nhan-Thanh Thi ؛ Dang، Tri-Quan ؛ Dang، Son-Hoang ؛ Nguyen، Luan-Thanh ؛ Quynh، Anh-Ly ؛ Corresponding Author : Duc، Dang Thi Viet ؛

  Journal:Supply and Operations Management»February 2026, Volume 13 - Number 1 Ranking: International (‎38 page(s) - From 1 to 38 )

  Keywords:ANNGamificationCustomer StickinessE-commercePLS-SEM

  Download Abstract Related articles Others recommend to see

Related keywords