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  A Model for Cooperative Advertising and Pricing Decisions in Manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach

  Writer : Kazemi، Abolfazl ؛ SaeedMohammadi، Zohreh ؛

  Journal:Supply and Operations Management»February 2016, Volume 2 - Number 4 (‎29 page(s) - From 1035 to 1063 )

  Keywords:Game TheorySupply chainCooperative AdvertisementDiscountPricingCoordination

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