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  The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)

  Writer : Falahatgar، Samira ؛ Taleghani، Mohammad ؛ Corresponding Author : Chamanzamin، Mousa Rezvani ؛

  Journal:Journal of System Management»Autumn 2021, Volume 7 - Number 4 Ranking A (Azad University/ISC (‎24 page(s) - From 229 to 252 )

  Keywords:Brand awarenesscustomer loyaltybrand identificationCompetitive Advantage Strategies

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