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  Using 4P Marketing Model in Academic Libraries: An Experience

  Writer : Alipour-Hafezi، Mehdi ؛ Ashrafi-Rizi، Hassan ؛ Kazempour، Zahra ؛ Shahbazi، Mehri ؛

  Journal:International Journal Of Information Science And Management»July & December 2013, Volume 11 - Number 2 Ranking Science-Research (Ministry of Science/ISC (‎14 page(s) - From 45 to 58 )

  Keywords:MarketingUniversity Libraries4P Marketing modelIsfahan governmentaluniversity libraries

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