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  Segmenting Online Customers Based on their Lifetime Value and RFM Modelby Data Mining Techniques

  Writer : Ansari، Azarnoosh ؛ Ghalamkari، Shermineh ؛

  Journal:International Journal Of Information Science And Management»April 2014, Volume 12 - Number 1 Ranking Science-Research (Ministry of Science/ISC (‎14 page(s) - From 69 to 82 )

  Keywords:Shannon entropyCustomer Lifetime ValueRFM modelonline space

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