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  Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior

  Journal Article

  Writer : Toodeh Bahambari، Reyhaneh ؛ Mahmoodzadeh Vashan، Mahdi ؛ Rezaeifar، Hamid ؛ Corresponding Author : Hakim pour، Hossein ؛

  Journal:Journal of System Management»Summer 2022, Volume 8 - Number 3 Ranking: A/ISC (‎22 page(s) - From 35 to 56 )

  Keywords:Interpretive Structural Modeling (ISM)MICMAC Analysisconsumer buying behaviorOnline social media marketing

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