keyword Continuance Intention ‏/ (3 Article)

Writer : Kareem، Shaply Abdul ؛ Yuvaraj، D ؛ Priya، S Aswini ؛ Devi، S Anjani ؛ Corresponding Author : Venugopal، Pulidindi ؛

Journal:Iranian Journal Of Management Studies»Summer 2024، Volume 17 - Number 3 Ranking: International/ISC (‎14 page(s) - From 953 to 966 )

Keywords:Expectationperceived enjoymentContinuance IntentionSatisfactionperceived usefulness

Corresponding Author : Philip، Anju Varghese ؛ Writer : Zakkariya، K. A ؛

Journal:Iranian Journal Of Management Studies»Spring 2023, Volume 16 - Number 2 Ranking: International/ISC (‎20 page(s) - From 515 to 534 )

Keywords:perceived ease of useperceived usefulnessflowCognitive absorptionContinuance IntentionHedonic systems

Presenting a structural model of contextual factors affecting the intention to continue using social networks in customers with a focus on utilitarian values and hedonic values

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• العربية

Journal:مدیریت برند»زمستان 1401 - شماره 32 Ranking: الف/ISC (‎56 page(s) - From 185 to 240 )

Keywords:Continuance Intentionsocial networksUtilitarian valueHedonic value