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Navigating the Institutional Landscape: The Dynamics of Operant Resources and Value Co-Creation for Service Innovation in Pakistani ICT Firms
Journal Article

Corresponding Author : Qamar، Nida ؛ Writer : Ali، Fouzia Hadi ؛

Journal:Iranian Journal Of Management Studies»Autumn 2025, Volume 18 - Number 4 Ranking: International/ISC (‎24 page(s) - From 751 to 774 )
Keywords:Pakistan Institutional Theory Service Innovation ICT SMEs Service Dominant Logic Resource Advantage Theory

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English	1

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Journal Iranian Journal Of Management Studies	1

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