keyword Product attribute and Likert scale / (1 Article)
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Measuring Customer Satisfaction on Life Insurance Products Case Study: Lagos State, Nigeria
Writer : A. B. Sogunro ؛ B. Abiola ؛
Journal : International Journal of Management and Business Research » Spring 2014, Volume 4 - Number 2 (8 page(s) - From 73 to 80 )
Keywords: Insurance product Descriptive analysis Mean score Product attribute and Likert scale