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Antecedents of Positive Word of Mouth and its Effects on Attitude toward Product
Journal Article

Corresponding Author : Soltani، Morteza ؛ Writer : Khavari، Morteza ؛

Journal:International Journal of Management, Accounting and Economics»September 2015, Volume 2 - Number 14 (‎17 page(s) - From 1020 to 1036 )
Keywords:Background knowledge Word of Mouth Purchase involvement source expertise source experience

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Journal International Journal of Management, Accounting and Economics 1

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Word of Mouthsource experiencePurchase involvementBackground knowledge

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