چکیده:
The concept of sustainable entrepreneurship is emerging due to the greening of the business environment. The objective of the present study is to distinguish the influencing factors for the entrepreneurial aspirants towards the sustainable entrepreneurship. It is an empirical study that incorporates 306 respondents. These respondents are young entrepreneurial aspirants. The study consists of four hypotheses that have been tested, and it was found that eco-friendly people (EFP) are not significantly linked to sustainable entrepreneurship. Whereas, green marketing factors (GMF), changing consumer behavior (CCB) towards green products, and favorable market conditions (FMC) have a significant and positive impact on sustainable entrepreneurship.
خلاصه ماشینی:
Factors Influencing Young Entrepreneurial Aspirant’s Insight Towards Sustainable Entrepreneurship Gyaneshwar Singh Kushwaha, Nagendra Kumar Sharma Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, Madhya Pradesh, India (Received: January 11, 2017; Revised: May 15, 2017; Accepted: May 28, 2017) Abstract The concept of sustainable entrepreneurship is emerging due to the greening of the business environment.
The objective of the present study is to distinguish the influencing factors for the entrepreneurial aspirants towards the sustainable entrepreneurship.
The study consists of four hypotheses that have been tested, and it was found that eco-friendly people (EFP) are not significantly linked to sustainable entrepreneurship.
Whereas, green marketing factors (GMF), changing consumer behavior (CCB) towards green products, and favorable market conditions (FMC) have a significant and positive impact on sustainable entrepreneurship.
The study consists of five latent Sampling Design and Data Collection The targeted population of this study was the individual students who were pursuing Master of Business Administration (MBA) degree in management colleges situated in Bhopal, Madhya Pradesh, India.