چکیده:
In this research, the views provided by Hamshahri subscribers inhabited in the city of Tehran
was studied and used to understand the role of the media promoting civic skills in view of
subscribers. This research is an applied study in terms of its objective and a descriptive survey in
terms of its nature. The population of this research consists of subscribers of Hamshahri in
three, ten and nineteen areas of Tehran. 360 questionnaires were distributed among the people
and 357 questionnaires were returned. In the next step, based on a conceptual model, questions
and hypotheses of research were evaluated using a researcher-made questionnaire, extracted
items in the sample) subscribers of Hamshahri in three, ten and nineteen areas of Tehran). In
descriptive statistics section, data was presented in two background and main variables using
tables of frequency, relative, mean, standard deviation and variance indicators; "Kolmogorov-
Smirnov" test and "Pearson-Spearman" correlation test was used in Inferential section.
The findings of the research showed that there is a positive correlation between the two
variables of the role of the media and the promotion of civic skills; and a direct relationship
between the two variables. There is also a positive correlation between the role of the press and
the citizens' familiarity in need of maintaining order and security in society, respect and observe
the others rights, people's familiarity with environmental damages and ways of reduction and
prevention, educate citizens about the aggravated traffic problems and ways of reduction, their
familiarity with enormous costs of the city administration and destruction of public property and
the role of citizens participation in achieving sustainable revenues; and there is a direct
relationship between the variables.
خلاصه ماشینی:
"There is also a positive correlation between the role of the press and the citizens' familiarity in need of maintaining order and security in society, respect and observe the others rights, people's familiarity with environmental damages and ways of reduction and prevention, educate citizens about the aggravated traffic problems and ways of reduction, their familiarity with enormous costs of the city administration and destruction of public property and the role of citizens participation in achieving sustainable revenues; and there is a direct relationship between the variables.
On the other hand, if we accept we are immersing in an endless ocean of information and knowledge through various media which are super heavy, loaded and widespread all over the world; and was handled in all aspects of our social affairs and personal life; and was bound all human relations and forms of cultural and political interactions in a charismatic circle (Yusefi, 1390: 47), the question is to what extent the development process of citizenship and proliferation of civic skills is affected by this phenomenon?
Table 1: Survey of the variable distribution (View the image of this page) Considering table (1), since in the test of normality the significance level for the variables of necessity of maintaining order and security, necessity of respect and observance to the rights of other citizens, orienting and educating citizens with aggravated traffic problems, citizens' familiarity and collaboration in the realization of the stable revenues and role of the press in the research community is more than 0/05; therefore, the null hypothesis cannot be rejected and distribution of variables is normal with 95% confidence."