چکیده:
This study investigates the constructs and related theories that drive social capital in energy sector from the intention perspectives. This research uses theories of ‘social support’ and ‘planned behaviour’ alongside satisfaction and perceived value to propose a research model that drives social capital for energy sectors in Malaysia. The model reveals that the Theories of Planned Behaviour (TPB) and Social Support Theory (SST) alongside satisfaction and perceived value factors promote social capital development in energy sectors. Using PLS–SEM to analyse data gathered from energy sector employees in Malaysia, this research demonstrates that social capital is present when there is trust and loyalty among the users and positively effects energy sectors in terms of the productivity, effectiveness, efficiency and profitability. The study also contributes to the understanding of individuals' use of social capital in energy sector. A survey is adapted and distributed to 100 respondents as a mean to study on the validity and reliability of the research factors. Results indicate that all seven hypotheses proposed significantly influence social capital.
خلاصه ماشینی:
This research uses theories of ‘social support’ and ‘planned behaviour’ alongside satisfaction and perceived value to propose a research model that drives social capital for energy sectors in Malaysia.
The model reveals that the Theories of Planned Behaviour (TPB) and Social Support Theory (SST) alongside satisfaction and perceived value factors promote social capital development in energy sectors.
Past research show that social capital theory is positively and strongly defined and conceptualized in online social networking sites in term of the accuracy of information shared and trustworthiness among online communities (Cho, Alsmadi, & Xu, 2017; Xu & Du, 2018).
Past research has reported that there is a difficulty to measure customer’s satisfaction and loyalty due to unavailable of information, loss of data and lack of services from energy sector (Mutua, Ngui, Osiola, Aligula, & Gachanja, 2012).
In this study, social capital is indicated as values of trust, norm of reciprocity and network among the employees that can improve their performance, improve effectiveness and efficiency as well as gain profit in energy sectors.
Structural Model Results Discussion This research extends TPB and social support constructs alongside satisfaction and perceived value to analyse how these constructs drive social capital in energy sector in Malaysia.
A research framework that includes TPB, social support, satisfaction, perceived value, behavioural intention and social capital constructs are developed, proposed and evaluated in this study.
Employees of energy sector who are engaged with social networking sites intent to share their knowledge, experience, information, feelings and opinions with others due to the support that other online communities provide in terms of suggestions, advices and solution for their problems.