چکیده:
Today, a portion of the national income of developed countries consists of revenues generated from e-businesses; therefore, identifying these businesses and identifying policy priorities for the growth of businesses that bring more benefits is a necessity of policymaking in this field. Obviously, understanding the current state of domestic e-businesses can be an important step in more effective policymaking. This research seeks to better understand the status of business models of domestic websites compared to the business models of international websites. For this purpose, while examining 100 top domestic and foreign websites based on Alexa ranking, their business model was determined; then, the frequency and average rank of top e-businesses websites in each category were determined, and the results of the two categories were compared. The results show that in the Iranian e-business space, less attention is paid to businesses that are more accepted and desirable on an international scale.
خلاصه ماشینی:
In the field of e-commerce, extensive research has been conducted on electronic business models (Alt & Zimmerman, 2001; Lamb & Walker, 2003; Gergin & Ackerman, 2001; Weil & Vitale, 2001; Laudon & Traver, 2002; Mahadavan, 2000 & Osterwalder & Pigneur 2002) and various classifications have been presented for these models (Applegate et al.
In this model, services are provided for users and in return, the company receives a membership fee from its customers.
The Catalog Merchant model is one in which the website provides electronic catalogs to users, and Manufacturer Direct is a model in which the manufacturer launches a website to establish effective communication with its buyers and receives product orders from customers through it.
Search Engines, providing the possibility of searching for content needed by users in any field Search Engine Research Methodology Since the present research examines the top websites of Iran and the world and their business model type and comparative analysis (this is done by examining the distribution of characteristics of a statistical population), it is a descriptive research of the survey type.
8 Software Provider 1 58 E-Commerce Center 4 43 Web Host 1 69 File Sharing 4 44 Figure 2 shows the statistical distribution of e-business models among the top 100 Iranian websites in the Alexa list.
The second group includes businesses that have grown almost similarly to the global trend in Iran, such as content sharing, brokerage, portals, advertising, online service providers, blogs, file sharing, and electronic media.
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