چکیده:
Media startups play an important role in developing knowledge based economy, and are becoming a source of numerous social changes. These media startups and their specific aspects and characteristics are scrutinized in the realm of media entrepreneurship. This research attempts to investigate the challenges of media startup creation. A qualitative research design –multiple case study- is used. This research is an applied research in terms of goal. Eleven co-founders of five media startups are interviewed using a semi structured interview protocol. The authors used two-step coding in order to analyze the statements an outputs of the interview sessions. Findings revealed that there are six categories of challenges of media startup creation, which are: legal challenges, infrastructural challenges, human capital challenges, funding challenges, media credibility challenges, and content related challenges. Based on our findings, the content related challenges are among the most important challenges faced by media startups in their creation stage.
خلاصه ماشینی:
The findings of this research indicate the existence of six key categories of challenges, including legal and regulatory challenges, infrastructural challenges, human capital challenges, financial challenges, challenges related to media credibility, and content challenges regarding the formation of media start-up companies.
Accordingly, we place the examples of challenges found in the literature alongside those we reached through interviews with founders of media start-up companies, legislators, and professors in this field, and finally state the key findings of the research.
Therefore, the category of media entrepreneurship, which deals with the ways of identifying, evaluating, and exploiting entrepreneurial opportunities to create value in media businesses or by media entrepreneurs, has become a relatively new field for researchers (Khajeheian, 2017; Masjed & Salamzadeh, Radovic Markovic, 2019).
Tokbaeva 1 Regarding specific examples of the challenges faced by media start-up companies at the meso and micro levels 2, research has been conducted by researchers.
This study examines electronic entrepreneurship in media start-up companies and addresses their development potential, common challenges, and future path (Alghobiri & Islam, 2018).
We have tried to use a multiple case study method 3 to achieve a reliable foundation regarding the challenges of forming media start-up companies.
(Refer to the page image) Data Analysis The key challenges of forming media start-up companies, based on the findings of this research, are categorized as follows.
It should be noted that the secondary coding categorized the challenges of forming start-up companies into six key areas key (legal and regulatory, infrastructural, human capital, financial support, media credibility, and content) categorized it.
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