Abstract:
This article considers the role of mass media in development of Iran’s sports from the standpoint of the professors of social communication sciences. The method of research is applied in nature and a survey-type. The population of the research is all professors of communications in the universities of Tehran. The tool used for measuring the impact was the researcher-made questionnaire. The outcome of research indicates statistically significant meaningful relation: Between the role of media information dissemination and promotion of the culture of public sports; Between role of media social contribution and promotion of culture of public sports; Between role of media education and promotion of culture of public sports; Between role of media culture-building and promotion of the culture of public sports; Between the role of media information dissemination and promotion of the culture of public sports; Between role of media social contribution and promotion of the culture of public sports; Between media educational role and promotion of the culture of public sports; Between the media’s culture-building role and promotion of the culture of public sports; Between the media’s information dissemination role and promotion of culture of championship sports; Between the social contribution role of the media and promotion of the culture of championship sports; Between the media’s educational role and promotion of the culture of championship sports; Between the media’s culture-building role and promotion of the culture of championship sports; Between factors influential in role of media information dissemination and promotion of the public culture; Between factors influential in the media’s role of social contribution and promotion of public culture; Between factors influential in media’s information dissemination role and promotion of the championship culture; Between factors influential in the media’s social contribution role and promotion of the championship culture; Between factors influential in the media’s educational role and promotion of the championship culture.
Machine summary:
"77) "Mehrdad Moharramzadeh" (2007) in a research, entitled "Mental and Social Fundamentals of Physical Training", holds that mass media both internally and externally play a supportive, emotional, sensational role, being influential in balancing mental energy of professional sportspersons and meeting their desire for success and giving way to positive reinforcement of the amateur sportspersons alongside development of the public sports branches.
076, the research hypothesis, that there is statistically significant relation between the role of information dissemination by the media and promotion of the culture of public sports, is approved.
076, the research hypothesis, that there is statistically significant relation between the role of information dissemination by the media and promotion of the culture of public sports, is approved.
003), the research hypothesis on statistically significant relation between the media role of information dissemination and development of the culture of public sports is approved.
003), the research hypothesis on statistically significant relation between the media role of information dissemination and development of the culture of public sports is approved.
003), the research hypothesis on statistically significant relation between the media role of information dissemination and development of the culture of public sports is approved.
003), the research hypothesis on statistically significant relation between the media role of information dissemination and development of the culture of public sports is approved.
003), the research hypothesis on statistically significant relation between the media role of information dissemination and development of the culture of public sports is approved."