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  Investigating Factors Influencing Impulsive Buying: Consumer and Nondurable Goods Case

  Writer : Hassanzadeh Samarin، Tooraj ؛ Moniri، Masoume ؛

  Journal:International Journal of Management Perspective»Vol. 1, No. 3 - 2013 (‎15 page(s) - From 91 to 105 )

  Keywords:Impulsive buyingNondurable goodsStore’s layout and decorationDiscount shoppin

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