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  A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies

  Writer : A. O. Fagbemi ؛ F. F. Olowokudejo ؛

  Journal:International Journal of Management and Business Research»Summer 2011, Volume 1 - Number 3 (‎10 page(s) - From 161 to 170 )

  Keywords:surveystaffBankscustomersCustomer relationship managementInsurance companiesCRMNigeria

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