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• 1.

  The Analysis of the Moderating Role of Brand Type in the Association of Endorser Credibility With Endorser Congruence and Consumer Based-Brand Equity

  Writer : Nafgash، Arash ؛ Amiri Aghdaie، Seyed Fathollah ؛ Corresponding Author : Rezaei Dolatabadi، Hossein ؛

  Journal:Iranian Journal Of Management Studies»Autumn 2022, Volume 15 - Number 4 Ranking International (Ministry of Science/ISC (‎22 page(s) - From 793 to 814 )

  Keywords:CBBECelebrity credibilitycelebrity convergencebrand typequalitative moderator variable

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• 2.

  Analysis of the Impact of Ethnocentric and Resistive Economy on Sustainable Competitive Advantage (Case Study: Automotive Parts Manufacturing Companies)

  Writer : Rezaei Dolatabadi، Hossein ؛ Shiravi Khozani، Atefeh ؛

  Journal:Open Access Journal of Resistive Economics»Autumn 2019, Volume 7 - Number 17 ISC (‎9 page(s) - From 26 to 34 )

  Keywords:Resistive EconomySustainable Competitive AdvantageethnocentricAutomotive Parts Manufacturing Companies

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• 3.

  Analysis of the Impact of Government and Resistive Economy on the Purchase of Iranian Goods

  Writer : Shiravi Khozani، Atefeh ؛ Rezaei Dolatabadi، Hossein ؛

  Journal:Open Access Journal of Resistive Economics»Autumn 2018, Volume 6 - Number 13 ISC (‎9 page(s) - From 19 to 27 )

  Keywords:GovernmentResistive EconomyIranian goods

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