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  Evaluation of Advertising Media Effectiveness Used by Mehr Eghtesad Bank

  Writer : Shahmohammadi، Abdolreza ؛ Ghazvinian، Jamshid ؛

  Journal:Social Communication Sciences»Summer 2012, Volume2 - Number 6 (‎14 page(s) - From 63 to 76 )

  Keywords:EvaluationmediaeffectivenessBankAdvertising

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