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  Content Strategy and Fan Engagement in Social Media The Case of PyeongChang Winter Olympic And Paralympic Games

  Corresponding Author : Cazorla Milla، Asli ؛ Writer : Mataruna-Dos-Santos، Leonardo Jose ؛ Munoz Helu، Hussein ؛

  Journal:Annals of Applied Sport Science»Autumn 2020, Volume 8 - Number 5 (‎12 page(s) - From 53 to 64 )

  Keywords:Paralympic GamesOlympic Gamessports marketingConsumer EngagementContent StrategyPyeongChang

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