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Corresponding Author : Adousi، Ali ؛ Writer : Farhangi، Ali Akbar ؛ Hasangholipour، Tahmoures ؛ Najafbagy، Reza ؛
Journal:Industrial Strategic Management»Winter and Spring 2018, Volume 3 - Number 1 Ranking C (Azad University (10 page(s) - From 68 to 77 )
Keywords:Affective commitmentStrategy Implementationmedia managementIntegrated Marketing Communication