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  Relationship Quality and Customer Lifetime Value in the Banking Industry: The Mediating Role of Brand Equity

  Writer : Seyedin، Bahram ؛ Ramezani، Mojtaba ؛ Bodaghi Khajeh Noubar، Hossein ؛ Alavimatin، Yaghob ؛

  Journal:Innovative Business Studies»Winter 2022 , Volume 1 - Number3 (‎18 page(s) - From 16 to 33 )

  Keywords:BankingCustomer Lifetime Valuerelationship qualitybrand equity

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