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  The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry

  Writer : Kiyomarsi، Esmaeil ؛ Alipour Darvishi، Zahra ؛ Corresponding Author : Saeednia، Hamid reza ؛

  Journal:Journal of System Management»Autumn 2021, Volume 7 - Number 4 Ranking A (Azad University/ISC (‎22 page(s) - From 183 to 204 )

  Keywords:Advertisingcustomer experienceBrand PerceptionBrand expectation

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