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  Affecting factors of Permission-based Marketing: A mix-method study (Case of Study: Mellat Bank)

  Writer : Zarif Chenarani Mashhad، Elham ؛ Asayesh، Farzad ؛ Corresponding Author : Doshmanziari، Esfandiar ؛

  Journal:Iranian Journal Of Management Studies»Summer 2023، Volume 16 - Number 3 Ranking International (Ministry of Science/ISC (‎16 page(s) - From 741 to 756 )

  Keywords:banking industryDelphi methodsystematic literature reviewPermission-based marketing

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