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  Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services

  Writer : Noroozi، Abdul Rahim ؛ Eyvazi Heshmat، Ali Asghar ؛ Corresponding Author : Sanavifard، Rasool ؛

  Journal:Digital Content Management»Summer & Autumn 2023, Volume 4 - Number 7 Ranking ب (Ministry of Science (‎26 page(s) - From 145 to 170 )

  Keywords:servicesKeshavarzi BankProcess modelPurchase IntentionContent Marketing

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