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An Integrated Entropy/VIKOR Model for Customer Clustering in Targeted Marketing Model Design (Case Study: IoT Technology Services Companies)

Writer : Teimouri، Hossein Barati ؛ Hossein Zadeh، Ali ؛ Pouya، Alireza ؛ Corresponding Author : Gharib، Jalil ؛

Journal:Advances in Mathematical Finance and Applications»Autumn 2021, Volume 6 - Issue 4 Ranking الف (Ministry of Science/ISC (‎23 page(s) - From 671 to 693 )
Keywords:Marketing Internet of Things Targeted Marketing Clustering Clients

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