keyword Customer knowledge / (1 Article)
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1.
Improving Performance of Customer Relationship Management through Applying Knowledge Management
Journal ArticleWriter : Radfar، R ؛ Rezaei-Malek، N ؛
Journal:International Journal of Management and Business Research»Spring 2012, Volume 2 - Number 2 (15 page(s) - From 136 to 150 )
Keywords:Staff knowledgeMarket knowledgeCustomer relationship managementKnowledge managementCustomer knowledgeCRMKnowledgeKM