keyword Higher education marketing ‎/ (2 Article)

Corresponding Author : Kountouridou، Marilia (Maria) ؛ Writer : Domic، Dino ؛

Journal:Iranian Journal Of Management Studies»Autumn 2022, Volume 15 - Number 4 Ranking International (Ministry of Science/ISC (‎18 page(s) - From 945 to 962 )

Keywords:students’ perceptionsBrand Identitybrand imageBrand NameHigher education marketing

Writer : Mohammadiha، Paria ؛ Mosleh، Maryam ؛ Corresponding Author : Mohammad Davoudi، Amir hossein ؛

Journal:Industrial Strategic Management»Summer and Autumn 2020, Volume 5 - Number 2 Ranking C (Azad University (‎12 page(s) - From 1 to 12 )

Keywords:Marketinggrounded theorysocial factorsHigher education marketing