keyword IPMA matrix ‎/ (2 Article)

Writer : Toudeh Bahambari، Reyhaneh ؛ Mahmoodzadeh Vashan، Mahdi ؛ Rezaeifar، Hamid ؛ Corresponding Author : Hakimpour، Hossein ؛

Journal:Digital Content Management»Spring & Summer 2024, Volume 5 - Number 9 Ranking: ب (‎31 page(s) - From 205 to 235 )

Keywords:Social Media MarketingeWOMIPMA matrixConsumer Engagementconsumer buying behavior

Corresponding Author : Janavi، Elmira ؛ Writer : Soleimani، Maryam ؛ Ebrahimi، Pejman ؛ Gholampour، Abbas ؛ Friedrichsen، Mike ؛

Journal:Journal of Information Technology Management»Spring 2021 - Number 49 Ranking: International/ISC (‎24 page(s) - From 1 to 24 )

Keywords:media needsSocial media adoptionOnline purchasing behaviorMedia typeIPMA matrix