keyword Product Strategy / (2 Article)
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1.
Writer : Sheikh، Naser ؛ Gholam Abri، Amir ؛ Corresponding Author : Hosseinikia، Seyed Mohammad Taghi ؛
Journal:Industrial Strategic Management»Winter 2017, Volume 2 - Number 1 (8 page(s) - From 55 to 62 )
Keywords:Situational Factorspsychological factorsPersonal factorsProduct StrategyImpulse Purchase Behavior
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2.
Corresponding Author : Movaghar Moghaddam، Frashid ؛ Writer : Abdul Hamid، Abu Bakar ؛ Timouri، Ali ؛
Journal:Business and Marketing»Nov 2013 - Number 1 (24 page(s) - From 1 to 24 )
Keywords:Emerging MarketExport Marketing StrategyProduct Strategyfirm export performanceprice strategypromotion strategyplace strategy