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Writer : Ghafoury، Mehdi ؛ Hajipour، Bahman ؛ Corresponding Author : Roosta، Ahmad ؛
Journal:Iranian Journal Of Management Studies»Summer 2020, Volume 13 - Number 3 Ranking الف/ISC (24 page(s) - From 367 to 390 )
Keywords:Customer Valuevalue theorycustomer experience managementCustomer disvalueHumanistic marketing